Question: When is a mobile phone not a mobile phone? Answer: When it’s a Samsung F110 of course!
Samsung provides a pleasant surprise to its fans with its new Samsung F110 mobile phone that is also known as the Adidas miCoach. If the pairing between a technology giant and a fitness brand sounds familiar, that’s because Apple and Nike has done it with the marriage between the iPod and the iPod sports kit. It allows the world famous gadget to be integrated with a pair of Nike+ shoes so that users can track their physical activity easily. Unlike this pairing, the Samsung F110/Adidas miCoach features an application that acts as a personal training coach. miCoach equals to My Coach, get it? The application comes with a heart rate monitor, stride sensor and a cool web application that lets you customise training programs. Adidas has also released several limited edition sportswear to complement the Samsung F110/Adidas miCoach. Sports enthusiasts need not fear that this is a mere marketing gimmick created by Samsung and Adidas. The renowned sports brand has gone the extra mile in order to create a cutting edge training application by collaborating with the Athletes’ Performance Institute in
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